Maurizio Poletto is Managing Director of George Labs. Headquartered in Vienna, George Labs is a subsidiary of Erste Group and the team behind the pan-European digital banking platform “George”. Established in 2012 as Erste Group's digital R&D unit, George Labs initiated a group-wide digital banking platform in 2015, that was launched in Austria first before scaling across Central and Eastern Europe. Currently, George has more than 5 and half million customers in 4 countries and is finalising the public launch in 2 more. Within only a few years, George has become one of the best known and most valuable brands in the region.